Earlier this year, I interviewed 14 Antiform customers as part of my PhD research at the University of Brighton. My aim to find out ways in which clothing can be designed so that we want to wear them for longer. This is important, because in a government-funded report by WRAP (2012), it was found that extending the active life of garments can offer the biggest savings overall in carbon, water and waste footprints (even when compared with best practices in production and fibre choice, laundry and re-use and recycling!). And this is absolutely essential, considering the damage the fashion industry is causing to our planet.
Read here to find out more….